ESL Webinar on Out of Box Thinking- Blue Ocean Strategy
ESL conducted a Webinar on “Out of Box Thinking” & “Blue Ocean Strategy” for all its regions on July 6, 2019. The two hour session was conducted by the CEO Mr. Tariq Haq and Director Training Mr. Tanweer Hasan. The participants included the entire sales and management staff at Karachi, Lahore and Islamabad regions.
The webinar focused on the need of creating and capturing uncontested market space. Examples of Philips teakettle, Canon desktop copier, Sony Walkman, Uber, Indian Premier League, Kaun Banega Crorepati etc were shared with the participants. The pyramid of success was also discussed.
It was an interactive session where participants shared the ideas on redrawing industry boundaries, operating within the new space and value cost trade off- value innovation.