ESL Policies & Guidelines

OUR CODE OF CONDUCT

• “Follow the ETHICS” is a wise advice
  A recipe to honorably survive.
• Neither give nor accept any bribe
  On the road of success you will merrily drive.
• Take no interest on the loans you provide
  Doing so business is multiplied.
• When people rub you on the wrong side
  Repel evil with good and what is right.
• Regularly pray as prescribed
  With peace of mind you’ll never be deprived.
• Do what you say and say what you do
  You will be loved if you are honest and true.
• Perform more than you promise to do
  Make people win, you will win too.
• Retain existing customers and create new
  Increase your skills and continuously review.
• Avoid conflict of interest despite temptation
  Deliver hundred percent with full devotion.
• Increase welfare services for a less privileged one
  Be fair with everyone and discriminate with none.
• Show no disrespect to the competition
  With diligence earn recognition.
• Fulfill your obligations as a good corporate citizen
  Obey the law of land without an exception.
• Success will come to you from every direction
  Compliance with ethics is a precondition.

NUTS AND BOLTS OF OUR BUSINESS POLICY

• Our VISION is crystal clear
  We will increase our community services every year.
• Service is worship and our main sphere.
  Our MISSION is to be a leading player
• Safety first, Quality second to none and Sales efforts sincere
  Project Management (*) will be the forte of our engineer.
• Our Safety Policy will control risks and reduce fear
  Quality policy will keep raising the performance bar to the next tier.
• The HR Policy will ensure employees’ welfare
  While Sales Policy will gradually increase the market share.
• No lies, no bribes, nothing unfair
  To the government policies we will fully adhere.
• Instant and efficient services anytime anywhere
  ESL will perform more than it promises & maximize customer care.

(*) Project Management = Doing things rightly, timely & cost effectively

OUR SAFETY SPEECH

• Safety of our people and organization on the whole
  This is our top priority and biggest goal.
• Safety is everybody’s business
  But the management has the biggest role.
• Safety will be observed all the time
  At work or at home, with heart and soul.
• Safety meetings will be held on a regular basis
  It will be as important as the monthly pay roll.
• Pause and reflect every now and then, intervene if a danger is seen;
  An ounce of safety prevents tons of disaster control.
• Count your Goal Zero score
  Staying safe for longer number of days is important for every soul.
• Wear helmet, fasten seat belts, no mobile phones
  Drive safe with a journey plan and speed control.
• Poor housekeeping causes most accidents if not all
  A clip can cause a slip, even wet floor can take its toll.
• Identify hazards, measure risks, exercise control and review often
  This is our recommended safety protocol.
• Hazard elimination, substitution & isolation-our hierarchy for risk control
  Use engineering & administrative tools & PPEs to cover any other loophole.
• Recommended safety protocol and hierarchy for risk control
  We will follow them whether we rush for work or leisurely stroll.

OUR QUALITY COMMUNIQUE

• Whether we sell an equipment or simply install
  We will do the job right and spare no effort at all.
• We will do what we say and vice versa
  Making sure, we neither falter nor fall.
• Quality will be built in our services, at every step
  Be it a big step or very small.
• We will train our people continuously
  Our aim is to meet all challenges and avoid any pitfall.
• We will accept our mistakes and learn from them
  Doing so, our progress will never stall.
• Plan-Do-Act and Check
  This is a quality tool often discussed in our conference hall.
• The rule of Pareto is our guiding principle
  We will focus on critical mass first and then what is small.
• We will use Poka Yoke systems
  Our target is no mistakes at all.
• Benchmark against best-in-class amongst all
  We will learn from best practices of others to stand equally tall.
• Zero defect is our ultimate goal
  Success will depend on this over the long haul.
• Our product may fail and service fall short
  We will fix it and allow no shortfall.
• Talking to the parts and condition based maintenance
  This is our genset service strategy for every Mill or Shopping Mall.
• Parts we sell may cost more
  We’ll make sure your plants run and not just crawl.
• ESL strives to raise quality and lower life cycle cost
  Be it a power plant or just a major overhaul.
• Any lapse in our quality is not acceptable
  If you see one just give us a call.
• Neglecting quality is a dangerous thing
  It is like playing with a fireball.
• The race to quality has no finish line
  Continuous improvement is the only cure-all.

OUR HR POLICY HIGHLIGHTS

• Attractive remuneration for every colleague
  Customer satisfaction is the ultimate result we seek.
• Minimum wages always higher than the ones decreed
  Our policy is to take care of the poor and the weak.
• Vacations comprising planned, sick and casual leaves
  Our people must rest properly to raise performance to its peak.
• Overtime for every eligible colleague
  It is paid before they ask or speak.
• Hospitalization coverage up to 80% fee
  Company may pay 100%, if the case is unique.
• Minimum one bonus on a main festival eve
  If the balance sheet has a good physique.
• Interest free loan for the one who is in need
  One year after repayment, he may again proceed.
• Monthly ration for every deserving colleague
  To help the needy, this is our humble technique.
• One who travels and stays night out in other cities
  Daily allowance besides traveling and boarding on actual receipt.
• Gratuity for those who qualify and for a reason leave
  They are welcome back if the company again has a need.
• A culture of training and continuous improvement indeed
  Our tool to stay in the business, excel and compete.
• Performance appraisal based on attendance, quality and speed
  Attitude is the key which makes even mediocre perform a feat.
• Peace of mind, honor, dignity and prestige
  Join ESL if you want to succeed!

OUR SALES SERMON

• Minimum five customers a day
  Adversity will be driven away.
• When the market is bad and sales in disarray
  Increase your customer visits, the sales experts say.
• Identify the critical mass first; make it your mainstay
  Visit the other customers some other day
• Enough revenues will result from five customers a day
  Abundant for your own and many similar employees pay.
• Know your company & products, market & customers and competitors, as well as you may
  Success will come to you even if you are not an MBA.
• Sell yourself first with a sincere smile in a pleasing way
  Generate customer interest with enthusiasm to make headway.
• Be persistent, show patience till the customers buy or shy away
  Never lose heart nor dismay.
• Listen intently to what the customer has to say
  He will turn your fate into gold from clay.
• From the sentry on the gate, to the Chairman Secretariat as you move up your way
  Delight everyone with good manners and training material as giveaway.
• Cold calling & qualifying; presenting & handling objections; closing to a post sales survey
  If you don’t do these well, refresh straightaway.
• Don’t lie, dont bribe, be a symbol of fair play
  Or else you may succeed for a while, ultimately fall a prey
• Perform more than you promised and he agreed to pay
  Keep him in the business; he will make sure you also stay
• Your product support should be instant and efficient be it any hour of the day.
  Otherwise, the customer will abandon you and part his way
• Never sell; assist him to buy in the best possible way
  He will buy only from you even if your hair turn grey
• Explain the features, advantages and benefits of your products and preferably display
  He will buy from you instantly or with some delay
• Don’t talk low of the competitors come what may
  Nobody likes the guys who bark and bray
• Honesty is the best policy, a forte even today
  In the long run, honesty alone will pave your way
• When he buys thank him and do more than you say
  If he does not, keep trying till the doomsday
• Selling on credit is a crime; unless the customer has a good history to pay
  Pillar to post you will often run, he may even betray
• Think big, work hard; and regularly pray
  Your performance will never decline nor decay.