Meet The Team :

ESL Director & CEO

Mr. Muhammad Tariq Haq
Director & CEO (Founder)

BE Mechanical (NED) MBA Marketing (IBA)

“Excel through Safety and Learning (ESL) is his request to all colleagues and customers.

He holds an experience of around 25 years in power generation and his areas of interest are management, operations and training. His major contributions are

  • Introducing entirely new brands Cummins Power Generation and Aksa Power Generation from absolute zero ground level into Pakistan Market.
  • Identifying critical mass of products and strategic group of customers.
  • Spearheading safety awareness and continuous improvement culture within the organization and outside stakeholders.

Director Technical and COO

Mr. Mohammad Nadeem Sadiq
Director Technical & COO (Co-Founder)

BE Mechanical

With an experience of around 24 years in power generation his major contributions are:

  • Planning, directing and monitoring projects ensuring quality and timeliness.
  • Leading, monitoring & mentoring the performance of team members to enhance efficiency in operations and to achieve individual & group targets ensuring customer as well as employee satisfaction.

He has to his credit flagship Cummins gas projects such as Shaukat Khanum Hospital, AKUH, Aysha Textile Mills, ATS Synthetic, NESCOM, UET, etc. Moreover, multiple MW diesel generator power plants such as Eastern Spinning Mills, Master Tiles, Coca Cola Pakistan (countrywide branches), various projects of Atlas Group, Interloop Faisalabad, DHA Islamabad & North West Hospital Peshawar are some of the names worth mentioning.

Director and General Manager Operations

Mr. Muhammed Sajid Khan
Director & General Manager Operations


Major contributions:

  • Planning and executing service business strategy and processes.
  • Monitoring service, application engineering & projects.
  • Procuring aftermarket business and maintenance contracts.
  • Assuring human resources and assets availability, performance and development.

Cadbury Pakistan, PICTL, Coca Cola, DUHS, Summit Bank, SKDC, Atlas DR, Atlas Metal, Atlas Battery power plants are some of his major achievements.

Director Commercial and Company Secretary

Mr. Junaid Shahzad (Late)
Director Commercial & Company Secretary


Major Contributions:

Died while on duty as a result of a fatal car accident, Junaid was only 37 on October 19, 2017. He served the organization for 10 years and leading with his own example set high KPI’s and a legacy for others to follow. He joined at the young age of 26 and soon started running the show holding several important portfolios and playing instrumental roles on many fronts. He was amazingly illustrious, industrious and versatile- a man of integrity and commitment. He inculcated a culture of philanthropy in the organization. He also played a great role in making the company operate and prosper without a recourse to the banking line.

Though his tenure was only about a decade yet he made the company advance several decades ahead with his invaluable contributions.

We proudly term his period of association with us as one of the best and pray to the Almighty to make good his loss and place his pure and pristine soul in eternal peace. Amen!

“O soul that is at rest satisfied. Return to your Lord well-pleased (with Him), well-pleasing (Him). So, enter among My servants, and enter into My Paradise.” (Al-Fajr 89:27-30)

Director Supply Chain

Mr. Hadi Muzaffar ul Haq
Director Supply Chain

BE Mechanical (NED) MSc Mechanical (USA)

20 years in Power generation industry in Supply Chain Management

Director North

Mr. Javed Akbar
Director North

BE Mechanical (NED) BS Computer Science (USA)

30 years in Senior Management in Different Blue chip companies including PMCL, PTCL, Alcatel, Philips Electrical etc..

Country Head ESL Renewables

Mr. Maroof Ahmed Zuberi
Country Head ESL Renewables

Executive MBA (LUMS), BE (Electrical) NED, Senior Member International (Association of Energy Engineers) USA

Dynamic and enthusiastic Maroof has to his credit more than 12 years of experience in power generation. With tons of experience and vast repertoire of knowledge in gas, diesel, renewable energy business, he is the finest thing that has happened to ESL in recent times.

His main focus is on business portfolio enrichment and new product development.

Business Manager

Mr. Muhammad Saad Tariq
Business Manager

GCE A Levels, BE Electrical (NED)

An Electrical Engineer from NED, Saad began his career at ESL in the year 2013 as Deputy Manager Projects. His MBA is also in its final stages from IBA.

Saad’s willingness to learn; his simple, humble and unassuming demeanors and his leadership skills helped him to successfully carry out a number of sales, service & installation projects.

His main achievements have been his very active participation in procurement and execution of Telenor Pakistan business involving over 1500 sets of various ratings; active participation in development and consolidation of Banking sector business involving thousands of sets of various ratings; execution of 3 x 1540 kW Cummins gas generators @ 11 kV in PRL. Development of rental business through Islamic (DM) financing model at leading retail outlets of the country. Besides active participation in development of service business for generators of all types, sizes, makes, models, manufacturers etc to become the customers’ choicest service provider. At the same, he is continuously endeavoring to convert this business into a revenue generating cash cow for the company!

manager finance and company secretary

Mr. Abdul Malik
Manager Finance & Company Secretary


20 years professional experience in Finance, Accounts & Taxation

Manager IT and MIS

Mr. Syed Muhammad Owais Yezdan
I.T / MIS / Admin & HR

BSC Computer Science

14 years Professional Experience in IT & MIS Field

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