Mr. Muhammad Saad Tariq

Director – Business Development

BE Electrical (NED) | MBA (IBA)

Mr. Muhammad Saad Tariq is an accomplished Electrical Engineer from NED University and holds an MBA degree from IBA. Since joining ESL in 2013, he has effectively combined his strong technical foundation with strategic business insight to lead the company’s sales and business development initiatives.

Throughout his tenure at ESL, Mr. Tariq has played a vital role in spearheading several high-impact sales projects, significantly expanding the company’s footprint and reinforcing its position across competitive market segments. His expertise in securing and managing large-scale contracts is exemplified by his leadership in supplying over 1,500 generator sets for a major national telecom provider—marking a significant milestone for the company. Additionally, he has pioneered the development of innovative financing frameworks, including Islamic financing models, which have opened up new avenues for growth and customer acquisition.

His strategic vision and hands-on approach have been instrumental in broadening ESL’s sales portfolio across various sectors, including telecommunications, banking, retail, and industrial markets. He remains committed to nurturing strong client relationships and identifying emerging business opportunities to ensure sustained growth. His leadership continues to drive ESL’s ongoing success and market expansion.