61) The Digital Transformation of Shiva Textiles: From Mediocrity to Market Leader by Little Meera
In the Manchester of South India, lay a family-run enterprise drearily stuck in the past—Shiva Textiles. Founded decades ago, by Mr. R.K. Srinivasan, the company produced top-quality textiles but struggled to stay afloat. The advent of digital technology had astonishingly left them untouched. Enter little Meera, Mr. Srinivasan’s granddaughter, freshly graduated from a prestigious business










