Content marketing and traditional marketing are two distinct approaches to promoting products or services. While traditional marketing focuses on directly selling, content marketing aims to build an environment, to sell the idea creating a connection of the product with the audience. For example, a renowned tractor manufacturer instead of advertising its tractors chose to train

Once upon a time, in the bustling city of Karachi, there was a group of salesmen who prided themselves on their efficiency and success. They were known far and wide for their ability to close deals swiftly, leaving no time for wasted efforts. However, there was one particular salesman named Junaid who believed

I have been following cricket since 1967 tour of Pakistan to England. I still have faint memories of 190 runs World record partnership for the ninth wicket between great Asif Iqbal and legendary Intikhab Alam. Pakistan was down and out! Though it lost the match but the team won the hearts and minds of

The word that divides the Quran equally on both sides is وليتلطف. Often written in large letters, it is found in Surah Kahf and carries great significance. It can be seen as a complete package for endearing oneself to others. In life, from birth to the last breath, everyone is a salesperson. To get the

Long ago, I used to read a famous writer on a regular basis. He used to say "if God is with you, nobody can be against you". I used to wonder how can the God be with you; then one day I found the answer when I read the verse: اِنَّ اللّٰهَ مَعَ الَّذِیْنَ

One of the world’s best salespersons describes work of salespeople with haphazard approach as Christopher Columbus type selling. Yet the same Columbus discovered America! Why did he achieve such success? There are many lessons in it for salespeople and entrepreneurs. Before he could begin his voyage that changed the world, he had to sell himself

Almost twenty-five years ago, it was a cool December morning. The winter had just started in Karachi and the people had gathered after the prayers around the prayer leader. He was delivering his short speech which he had been doing since many years. He recited the following verse 36:82 Yaseen إِنَّمَا أَمْرُهُ إِذَا أَرَادَ شَيْئًا

Manager Sales of a large equipment distribution company was called by Director Supply Chain of a large technology company. He was asked about the country of origin of his proposed equipment?” Sales Manager replied without a second of hesitation “Country X”. Then, the customer asked “why is an equipment assembled in Country X considered inferior

TREADMILLOne of the best sales persons ever, said:I was hired by a person who knew nothing about selling. He only told me that “sales is a number game; all you have to do is talk to enough people and eventually someone would buy”. He called it “mud against the wall technique of selling” - If

THE UNDERDOGS: In 1960s and first half of 70s, Pakistan cricket team had some great names. Each one of them was a superstar. The batsmen could annihilate world’s best bowling attacks at will. Bowling was also reasonably strong; we had the best wicket keeper in the world. Star studded team had many all-rounders also. But