Some salesmen proudly claim that they can even sell IGLOO (ice) to the Eskimos. This amounts to saying that they can throw dust into the eyes of their customers and persuade them to go against their own interests and accept something unnecessary or useless. Let’s assume that you are sitting with an Eskimo and

'Two men looked out from the prison bars, One saw the mud, the other saw the stars.' When life gives you lemons, make lemonade is a proverbial phrase used to encourage optimism and a positive can-do attitude in the face of adversity or misfortune. Lemons suggest sourness or difficulty in life; making lemonade is turning

An elderly person used to tell his children that when you smile at the world, it smiles back to you and likewise when you fume and frown to it, it fumes and frowns back to you. It is said that when you smile, the whole world smiles with you and when you weep, you weep

One of the best TV and film actresses of Pakistan is Saba Qamar. But here we are talking about another kind of SABA. I first came across with this SABA while doing my sales and business communication classes. Dale Carnegie used to say that success, prosperity and fame gravitates to the one who communicates well.

Everyone is a Salesperson! Yesterday, my grandson went for his Montessori admission interview. At less than three years old, he was already selling himself. Another grandson, just six months old, cries loudly to get his mother's attention and his feeds on time - that's his way of selling himself too. Think about when a

“Indeed, mankind is ungrateful to his Lord.” (Surah Al-‘Aadiyaat 100:6) We stand today at a crossroads — as individuals and as a nation. Our decline is not merely economic or political; it is spiritual and moral. We have become, as the Qur’an describes, “Al-Kunood” (الکنود) — utterly thankless. I have witnessed Pakistan’s journey since

How Sara weaves a spell of magic on Ali, not through her beautiful charms, but personal selling skills? Let's walk through a glamorous sales journey with Engineer Sara. Imagine a luxurious setting in a sleek, modern office with a view of the city skyline, setting the stage for this masterpiece transaction. Sara, equipped with

Joseph Juran revealed an important link between money and quality through his book Quality Control Handbook (1951) where he introduced the concept of the Cost of Quality. The concept was further expanded by Armand Feigenbaum in his HBR essay on Total Quality Control (1956) where he referred Cost of Quality as- 1. Failure cost (Internal

To do the job right, one must follow a step-by-step procedure. Allow no short cuts. Do what you say and say what you do. This is the spirit of ISO certification also. Nothing gets done properly without following a method. An engine overhaul can turn out to be a futile exercise if not performed systematically,

Sales is a job that involves skills, attitude, building relationships, enthusiasm, prayer, and persistence. It may seem hard, but it's not rocket science. From birth to our last breath, we are involved in sales in some way, whether we realize it or not. Let's look at the key elements of successful sales, which are