Once upon a time, in a busy city, there was a girl named Sara. She was the Supply Chain Manager of a very large multinational company and was known for her smart procurement skills, always looking for the cheapest deals through hard negotiations. But little did she know, her obsession with low prices

INTRODUCTION Get ready to be amazed by a marketing revolution that will leave you breathless. Imagine a world where a tractor’s manufacturer doesn’t just sell its equipment, but at the same time trains the farmers on how to increase per acre yield. Picture a tire manufacturer not only selling tires, but also sparking a passion

Once upon a time, in a beautiful country, there lived a pious, young lady named Maha. She had dreams of flourishing her very large textile business, but she faced numerous challenges along the way. The constant power outages everywhere in the country made it difficult for her to run her operations smoothly. Frustrated and

In a stunning display of cricketing ability, Australia emerged victorious in the Cricket World Cup. Australia showcased a remarkable strategy that set them apart from their competitor. They perfectly analyzed their opponents, the wicket, the evening dew factor; and devised a game plan to exploit the vulnerabilities of a near perfect India. Then there was

Content marketing and traditional marketing are two distinct approaches to promoting products or services. While traditional marketing focuses on directly selling, content marketing aims to build an environment, to sell the idea creating a connection of the product with the audience. For example, a renowned tractor manufacturer instead of advertising its tractors chose to train

Once upon a time, in the bustling city of Karachi, there was a group of salesmen who prided themselves on their efficiency and success. They were known far and wide for their ability to close deals swiftly, leaving no time for wasted efforts. However, there was one particular salesman named Junaid who believed

I have been following cricket since 1967 tour of Pakistan to England. I still have faint memories of 190 runs World record partnership for the ninth wicket between great Asif Iqbal and legendary Intikhab Alam. Pakistan was down and out! Though it lost the match but the team won the hearts and minds of

The word that divides the Quran equally on both sides is وليتلطف. Often written in large letters, it is found in Surah Kahf and carries great significance. It can be seen as a complete package for endearing oneself to others. In life, from birth to the last breath, everyone is a salesperson. To get the

Long ago, I used to read a famous writer on a regular basis. He used to say "if God is with you, nobody can be against you". I used to wonder how can the God be with you; then one day I found the answer when I read the verse: اِنَّ اللّٰهَ مَعَ الَّذِیْنَ

One of the world’s best salespersons describes work of salespeople with haphazard approach as Christopher Columbus type selling. Yet the same Columbus discovered America! Why did he achieve such success? There are many lessons in it for salespeople and entrepreneurs. Before he could begin his voyage that changed the world, he had to sell himself