Once upon a time, in a beautiful country, there lived a pious, young lady named Maha. She had dreams of flourishing her very large textile business, but she faced numerous challenges along the way. The constant power outages everywhere in the country made it difficult for her to run her operations smoothly. Frustrated and

In a stunning display of cricketing ability, Australia emerged victorious in the Cricket World Cup. Australia showcased a remarkable strategy that set them apart from their competitor. They perfectly analyzed their opponents, the wicket, the evening dew factor; and devised a game plan to exploit the vulnerabilities of a near perfect India. Then there was

Content marketing and traditional marketing are two distinct approaches to promoting products or services. While traditional marketing focuses on directly selling, content marketing aims to build an environment, to sell the idea creating a connection of the product with the audience. For example, a renowned tractor manufacturer instead of advertising its tractors chose to train

Once upon a time, in the bustling city of Karachi, there was a group of salesmen who prided themselves on their efficiency and success. They were known far and wide for their ability to close deals swiftly, leaving no time for wasted efforts. However, there was one particular salesman named Junaid who believed

I have been following cricket since 1967 tour of Pakistan to England. I still have faint memories of 190 runs World record partnership for the ninth wicket between great Asif Iqbal and legendary Intikhab Alam. Pakistan was down and out! Though it lost the match but the team won the hearts and minds of

The word that divides the Quran equally on both sides is وليتلطف. Often written in large letters, it is found in Surah Kahf and carries great significance. It can be seen as a complete package for endearing oneself to others. In life, from birth to the last breath, everyone is a salesperson. To get the

Long ago, I used to read a famous writer on a regular basis. He used to say "if God is with you, nobody can be against you". I used to wonder how can the God be with you; then one day I found the answer when I read the verse: اِنَّ اللّٰهَ مَعَ الَّذِیْنَ

One of the world’s best salespersons describes work of salespeople with haphazard approach as Christopher Columbus type selling. Yet the same Columbus discovered America! Why did he achieve such success? There are many lessons in it for salespeople and entrepreneurs. Before he could begin his voyage that changed the world, he had to sell himself

Almost twenty-five years ago, it was a cool December morning. The winter had just started in Karachi and the people had gathered after the prayers around the prayer leader. He was delivering his short speech which he had been doing since many years. He recited the following verse 36:82 Yaseen إِنَّمَا أَمْرُهُ إِذَا أَرَادَ شَيْئًا

Manager Sales of a large equipment distribution company was called by Director Supply Chain of a large technology company. He was asked about the country of origin of his proposed equipment?” Sales Manager replied without a second of hesitation “Country X”. Then, the customer asked “why is an equipment assembled in Country X considered inferior