CEO’s Corner

CEO’s Corner

11) From Cradle to Grave

Everyone is a Salesperson! Yesterday, my grandson went for his Montessori admission interview. At less than three years old, he was already selling himself. Another grandson, just six months old, cries loudly to get his mother's attention and his feeds on time - that's his way of selling himself too. Think about when a

By |2026-04-06T11:36:21+05:00April 6th, 2026|CEO's Corner|

10) Count Your Blessings, Not Your Burdens

“Indeed, mankind is ungrateful to his Lord.” (Surah Al-‘Aadiyaat 100:6) We stand today at a crossroads — as individuals and as a nation. Our decline is not merely economic or political; it is spiritual and moral. We have become, as the Qur’an describes, “Al-Kunood” (الکنود) — utterly thankless. I have witnessed Pakistan’s journey since

By |2026-04-06T11:27:58+05:00April 6th, 2026|CEO's Corner|

9) Sara Weaves Magic Through Seven Steps of Selling

How Sara weaves a spell of magic on Ali, not through her beautiful charms, but personal selling skills? Let's walk through a glamorous sales journey with Engineer Sara. Imagine a luxurious setting in a sleek, modern office with a view of the city skyline, setting the stage for this masterpiece transaction. Sara, equipped with

By |2026-04-06T11:25:25+05:00April 6th, 2026|CEO's Corner|

Cost of Quality

Joseph Juran revealed an important link between money and quality through his book Quality Control Handbook (1951) where he introduced the concept of the Cost of Quality. The concept was further expanded by Armand Feigenbaum in his HBR essay on Total Quality Control (1956) where he referred Cost of Quality as- 1. Failure cost (Internal

By |2026-04-06T11:16:22+05:00April 6th, 2026|CEO's Corner|

ESL Training Division presents – A PERFECT OVERHAUL

To do the job right, one must follow a step-by-step procedure. Allow no short cuts. Do what you say and say what you do. This is the spirit of ISO certification also. Nothing gets done properly without following a method. An engine overhaul can turn out to be a futile exercise if not performed systematically,

By |2026-04-06T10:56:35+05:00April 3rd, 2026|CEO's Corner|

1A) HOW TO BECOME PART OF TOP 10% WHO MAKE 90% SALES

Sales is a job that involves skills, attitude, building relationships, enthusiasm, prayer, and persistence. It may seem hard, but it's not rocket science. From birth to our last breath, we are involved in sales in some way, whether we realize it or not. Let's look at the key elements of successful sales, which are

By |2026-04-02T14:41:23+05:00March 31st, 2026|CEO's Corner|

1B) POWER OF “FIVE S” AND HSSE

Once upon a time, in a small town, there stood a large power plant with problems all around. Its halls were full of safety hazards, and its machinery cried under the weight of neglect and inefficiency. But only a handful people knew that a group of five friends was determined to transform this into

By |2026-04-08T14:03:42+05:00March 31st, 2026|CEO's Corner|

2A) Unlocking Sales Success: A Journey Through India, Pakistan, Bangladesh, UAE, and KSA

For Young Engineers and Entrepreneurs Read in conjunction with Blog One Introduction: It is often said that while the salesperson may secure the initial sale, subsequent sales are the result of the service received by the customer, from the receptionist to the Chairman. Service is the overall experience: Every interaction with a customer, from

By |2026-04-02T14:41:40+05:00March 31st, 2026|CEO's Corner|

2B) THE POWER OF SERVICE

Introduction: It is often said that while the salesperson may secure the initial sale, subsequent sales are the result of the service received by the customer, from the receptionist to the Chairman. Service is the overall experience: Every interaction with a customer, from the very first contact to repeat sales, is a part of

By |2026-04-08T14:02:57+05:00March 31st, 2026|CEO's Corner|

3A) S.A.L.E.S: The Pathway to Building Lasting Customer Relationships.

In the world of sales, building and maintaining strong customer relationships is crucial for long-term success. The acronym S.A.L.E.S. encapsulates key principles that can guide sales professionals in nurturing these relationships effectively. S - Sincere & Selfless Sincerity is the foundation of trust. When you engage with customers, be genuine in your interactions. Sincerity

By |2026-04-02T14:41:57+05:00March 31st, 2026|CEO's Corner|